DANISH BALANCE

UX/UI Design Case

Danish Balance asked for a user experience evaluation on their website to encounter navigational challenges, experience confusion, and visual disruptions. The report consisted of heuristic evaluations and usability testing.
Danish Balance asked for a user experience evaluation on their website to encounter navigational challenges, experience confusion, and visual disruptions. The report consisted of heuristic evaluations and usability testing.
UX tests
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challenges
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fact based
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Heuristic evaluation is a process where an evaluator use heuristic principles to measure the usability of user interfaces, navigational structures and visual appearances. This method revealed insights that helped enhance the user experience on their website. Usability testing is a technique used in user-centered interaction design. In this case, it was used to evaluate the user experience on the website by testing it in the users. Thiss form og test gives direct insights on how real users use the website by performing simple tasks. 

The report unfolded many challeges that lead users to an undesireable outcome. User problems and navigational challenges can be relatively easy to discover in an interface. It is a lot harder to to know what and how to deal with them. In fact, the UX report can be a great help to optimize the usability on the website by minimizing design defiencies and bring design solutions.
ipad
danish_balance
My Mission

Understanding the end-user

User Experience focuses on having a deep understanding of the users, what they think, feel, and need. 

1. Heuristic Evaluation

Aiming to find usability problems in an user interface design and how user-friendly an application is performing.

 

2. Usability Testing

A testing method for measuring measure the user’s ability to learn and use an application by testing it with representative users. 

Results Recap

The heuristic evaluation showed users challenges in relation to the factors mentioned above. As a result, a list of usability problems with references to the principles that were violated was given. Focusing on usability, it was important to improve the website based upon the Heuristic Evaluation before performing Usability Testing with representatives.  The usability testing report displayed the findings with an action plan featuring the importance rate and the priority of issues that needed to be improved.

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