2. Sharing behavior
Explore the tendencies of existing sharing behavior, in order to generate new knowledge and to understand their interpretation of such behavior.
Share your way
UX Research & Design
You probably already share your help, advice, or recipes? Maybe you share your clothes, or a car with others?
what if you could share any physical belongings in an online community and earn money on your sharings?
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Consider the help, advice, and information that we share daily on the internet. Even offline, sharing information such as recipes, directions, travel tips, weather forecasts and recommendations. Many people worldwide share their homes, cars and resources with neighbors, friends or family members and even strangers, but why are we not making it more accessible to share our belongings with strangers? Why not share physical belongings in an online community, as an interactive group of people engaging in many-to-many virtual communication?
Wireframing & ideation
The online communities are potential tools for building user centered platforms, with user retention, word of mouth reviews, products reviews and user insights. The potential relies on the users’ sharing behavior and depends on the extent to which users have the opportunity and the motivation to participate and contribute to a physical sharing environment. Building on society’s modern way of living and its approach to sharing, the project revolves around finding a solution for an application and focuses on a user centered approach while doing so.
The motivation and inspiration behind the theme of this project came from the group members’ common wish of developing and designing a platform for fellow students. The platform would focus on sharing and, through people’s joint use of resources, would make a difference in their everyday lives. The impact on their lives would stem from the overall sharing experience and its outcomes – such as helping the users save an amount of money by not purchasing the items at original price, or the possible interactions and social benefits this platform could provide.
Final prototype
Developing an application is a complex process – and in order for us to develop an application focusing on sharing, we must consider different aspects that have, directly or indirectly, been a topic of discussion throughout the early stages of brainstorming sessions. Therefore, this paper does not only address the need of a sharing application, but it also tries to understand, explain and discuss the sharing economy itself. In order to do so, later throughout the paper, we take a look at what does it imply and what are some of its repercussions. In this context, the insights will be compared to a prior study on motivation perspectives and sharing behaviors in virtual communities.
RESEARCH QUESTION
Would people be willing to share their belongings with strangers?
Looking into conducting an analysis among people and the way they share their personal belongings. The crucial step, before looking into their sharing behavior, is to analyze the needs for the platform in mind.
1. Need and motivation
Data collection regarding the target audience’s willingness and motivations to share their belongings with others. The data will be used in order to argue that the concept idea is relevant and useful for users.
Results Recap
The findings indicated different dimensions of personal sharing behavior, what also provided new knowledge about social motivational factors in relation to the willingness of sharing belongings with strangers.
- 76% was open to the concept idea
- Predominant positive attitudes towards the idea
- 6% was not interested in the idea in terms of privacy
- 50% was willing to share most of their belongings
- 5% was not willing to share any belongings
- 12% responded that money would make a significant difference in their decision to share belongings
- 30% needed a reward for sharing their belongings
The findings stated an open-minded behavior and willingness to share their belongings with people they do not know, what create a connection with the established theory and research. According to the literature, the personal psychological factors involves cost and benefits, advancements, tangible benefit rewards, incentives etc. The other social psychology approach underlines the value of interpersonal interaction, such as identification with community, ethical values of humanity, as an essential motivation to participate in an online sharing community. These factors also concern social capital and social identity as dominant aspects for explaining the user behavior and engagement of motivation in online communities.
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